Sunday, November 22, 2009

Creating Best Practices in Telecommunications Management

There are diverse communications companies in the United States. The connectivity of this technology is contingent upon three challenges: 1) hierarchy divided by regions, 2) specialized talent force, and 3) compatible technologies. The purpose of this summary is to illustrate the need for research to address the problem of management issues in the telecommunications industry. Based on this summary, the topic of study selected will focus on Developing Best Practices in Management for Telecommunications Managers. The paper will be a comprehensive strategy, incorporating background information, valid research sources, and findings, and concluding with recommendations. For more info, click here: http://nashawnbranch.com/pdfs/Developing_Best_Practices_in_Management_for_Telecommunications_Professionals.pdf

Keep Achieving,
NaShawn Branch
http://www.nashawnbranch.com

Friday, August 21, 2009

Applied Research Agenda for the Cable Industry

Introduction

The cable industry has many social, economic, and political issues that shape the modern business environment similarly to the scientific business era. Corporate executives deal with management issues such as labor unions, overworked installers, and finding the right balance of frugality, efficiency, and productivity. Therefore, business executives that work for multiple service operators (MSO) can benefit from an applied research agenda. This applied research agenda will outline Frederick Taylor’s (1856-1915) principles of scientific management, its relevance to U.S. business leaders that wish to remain competitive in the 21st century and finally, a recommendation based on the analysis.

Frederick Taylor and his Contribution

Daniel Wren reflects on The Principles of Scientific Management written by the father of scientific management, Frederick Taylor (1856-1915). This published work served as a means of improving management practices. The problem that Taylor addressed was what he called ‘bad industrial conditions’ which restricted output and poor management. Taylor determined how each job becomes more efficient and established performance standards. (Daniel A. Wren, 2009) In the process of measuring distances and materials, he later devised a pay schedule that experimented with paying employees based on performance as opposed to a salary. According to Taylor, a man’s output determines profit sharing and if a man was unable to perform at the goals then he should not be entitled to the same compensation.

Because of the performance-based approach, Taylor ran into roadblocks from both politicians and labor unions that perceived this philosophy to provoke managers to abuse men. Nevertheless, Taylor went on teach at Harvard Business School and consulted many companies to promote the principles of management science.

Relevance to Business Leaders at Cable Companies

In the past, Taylor’s management science was only applicable to the industrial era; however, labor unrest, politics, and economic problems were also pertinent to executives in the cable industry. The National Cable and Telecommunications Association, lists the top MSO's as Comcast, Time Warner, and Cox cable (See table 1). For the purposes of this research, the focus is the top three MSO’s.

Table 1

Top three MSO’s

Rank MSO

Basic Video Subscribers

Comcast Cable

24,182,000

Time Warner Cable

Cox Communications

13,069,000

5,328,304

Source: Cable: National Cable and Telecommunications Association


Cable companies face similar problems outlined in Taylor’s Principles of Management Science. The problems stem from labor unrest, poor public relations (PR), and above all trying to find cost effective ways to do business. The inability to manage the output of labor translates into a loss of customers. Cable industries have a history of labor problems in America. In some markets, cable companies are plagued with acquisitions of new markets in which the implementation of new technology does not go smoothly. Linda Haugsted interviewed Maggie Healy, assistant to the city manager and Healy stated,

“The New York City-based cable operator hired subcontractors to do the repair work, she said. The city official said field workers are required to give a consumer an explanatory letter when they enter private property to access easements. This was done and when homeowners challenged the strangers on their property, the workers were rude, according to Healy. Now, Time Warner is trying to correct mistakes, using its own technical crews.”(Haugsted, 2007)

This is an example of labor unrest, poor public relations, and above all finding cost effective solutions to the cable industry correspondingly, Taylor’s Principles of Management Science.

Recommendation

In agreement with Taylor’s The Principles of Management Science, devising a method to measure the quality of works, subcontractors should have the opportunity for profit sharing. If subcontractors have an opportunity to purchase shares of the company, based on productivity, this could result in a measurable win-win scenario for both parties. Mark Zimmerman stated,

We can perceive the expressions of safety needs only in such phenomena as, for instance, the common preference for a job with tenure and protection, the desire for a savings account, and for insurance of various kinds. (Zimmerman, 2002)

With this perceived safety, cable companies could gain an extra boost in capital. Subcontractors will also feel a since of ownership, security, and a sense of stability resulting in higher levels of productivity.

Conclusion

The cable industry has many social, economic, and political issues that shaped the modern business environment. As a result, there is a current need to manage cable networks including subcontractors to find the right balance of frugality, efficiency, and productivity. This process needs a means of performance measurement and improvements aimed at making the already successful better.(Drucker, 1992) In response, this applied research agenda outlines Frederick Taylor’s (1856-1915) principles of scientific management, its relevance to U.S. business leaders in the 21st century and finally made a recommendation based on the analysis.

References

Daniel A. Wren, A. G. B. (2009). The Evolution of Management Thought (6th ed.). Hoboken: John Wile & Sons, Inc.

Drucker, P. F. (1992). Managing for the Future : The 1990s and Beyond. New York: Penguin Books USA, Inc.

Haugsted, L. (2007). Do Diligence: Time Warner Cable's acquisition of Adelphia Communications and Comcast operations in Los Angeles. 28, (17)(10), 2762.

Zimmerman, M. (2002). A Theory of Human Motivation by Abraham Maslow (1943). Psychological Review, 50(4), 370-396.

Sunday, May 3, 2009

Glenn R. Jones - Free Market Fusion: Global Convergence of the Business and Social Models

As a former employee of Comcast Cable, I was referred to Jones International University to complete my MBA. Jones International University was the first fully online, accredited university started by Mr. Glenn R. Jones, JD.

The following are great examples of Mr. Jones discussing "Free Market Fusion" and its relevance to producing corporate leaders and the demands for affordable education:



Monday, April 27, 2009

Is Entrepreneurship in the Wireless Industry ALIVE? Part 2

The following is a great video discussing the issues facing Telecos that are building broadband services in rural area:

Monday, April 6, 2009

Will You Accept the Charges?

As of March 31, 2009, AT&T rolled out a call feature, “AT&T Collect to Wireless” for their cell phone service. It is quite transparent that AT&T is offering features to appeal to customers who have abandon their landline services. The collect call feature works like this:

1) A person calls a toll free number (1-800-Call-ATT) to place a call
2) The customer dials in the wireless subscriber and records his or her name.
3) The phone call is connected when the wireless subscriber accepts the call.

In an “Always On” culture, do I really want to accept calls from people that can’t even afford to call me? Most friends and family have cell phones or some sort of landline service and call me on their dime. On the surface it sounds like a great idea but under further scrutiny it left me some questions. With this feature, Can I set my preferences to allow collect calls from specific numbers? What about blocking telephone scammers like prisoners who are incarcerated and use collect call to conduct scams?

Here are some additional barriers to entry:
• Customers who use this feature have to remember the 1800 number
• International customers may find the process cumbersome
• Kids now have yet another way to connect to friends and run up MOM and DAD's cell phone bill (without Mom & Dad knowing)
• This service does not bind non AT&T customers to the cell phone service.
• Business customers have no need for such a feature

I would love to hear your opinion; Do you think this is a great idea? If a collect call was placed, “WILL YOU ACCEPT THE CHARGES?” As always, I appreciate your feedback.

Keep Achieving
NaShawn

Thursday, February 19, 2009

Is Entrepreneurship in the Wireless Industry ALIVE?

I love the telecommunications industry. It is one of the only industries that fosters entrepreneurship. It thrives in emerging markets and is only limited by creativity and imagination. The telecom industry’s stocks have continued to do well despite the economic woes. It is a gladiator market full of corporate giants that influence public policy, market trends and keeps FCC lawyers busy, busy, busy…

According to the Wall Street Journal, VP of Sprint, Anna Gomez was named Deputy Director of the National Telecommunications and Information Administration on Feb. 3. (click here for the full article) After that announcement, according to Maisie Ramsay, author of Wireless Weekly, “Telecom-related programs will get $7.2 billion under the economic stimulus bill set for President Barack Obama’s signature today, with $6.39 billion of those funds targeted at promoting broadband access in rural areas with little to no broadband access.”(Click here for the full article)

This is a clear “RED FLAG” that there is an opportunity here. I am always on the look out to develop new businesses but this may be a great challenge to identify a sound business model that can be deployed and compete with other wireless leaders. OK, it's time to stop writing, roll up my sleeves, and do some research. I will keep you posted on any new developments - so stay tuned for my next posting. As always, I welcome your feedback.

Keep Achieving
NaShawn

Thursday, January 15, 2009

Dr. Martin Luther King Day


Today we celebrate one of the greatest leaders of our time… Dr. Martin Luther King Day!
Martin Luther King, Jr. Day is a United States holiday marking the birthdate of the Reverend Doctor Martin Luther King, Jr., observed on the third Monday of January each year, around the time of King's birthday, January 15. It is one of three United States federal holidays to commemorate an individual person.[1]
King was the chief spokesman of the nonviolent civil rights movement, which successfully protested racial discrimination in federal and state law. He was assassinated in 1968.