Sunday, November 22, 2009
Creating Best Practices in Telecommunications Management
Keep Achieving,
NaShawn Branch
http://www.nashawnbranch.com
Saturday, November 21, 2009
New Website: www.nashawnbranch.com
Wednesday, October 21, 2009
Tuesday, September 29, 2009
ITU standards in action
Friday, August 21, 2009
Applied Research Agenda for the Cable Industry
The cable industry has many social, economic, and political issues that shape the modern business environment similarly to the scientific business era. Corporate executives deal with management issues such as labor unions, overworked installers, and finding the right balance of frugality, efficiency, and productivity. Therefore, business executives that work for multiple service operators (MSO) can benefit from an applied research agenda. This applied research agenda will outline Frederick Taylor’s (1856-1915) principles of scientific management, its relevance to U.S. business leaders that wish to remain competitive in the 21st century and finally, a recommendation based on the analysis.
Daniel Wren reflects on The Principles of Scientific Management written by the father of scientific management, Frederick Taylor (1856-1915). This published work served as a means of improving management practices. The problem that Taylor addressed was what he called ‘bad industrial conditions’ which restricted output and poor management. Taylor determined how each job becomes more efficient and established performance standards.
Because of the performance-based approach, Taylor ran into roadblocks from both politicians and labor unions that perceived this philosophy to provoke managers to abuse men. Nevertheless, Taylor went on teach at Harvard Business School and consulted many companies to promote the principles of management science.
In the past, Taylor’s management science was only applicable to the industrial era; however, labor unrest, politics, and economic problems were also pertinent to executives in the cable industry. The National Cable and Telecommunications Association, lists the top MSO's as Comcast, Time Warner, and Cox cable (See table 1). For the purposes of this research, the focus is the top three MSO’s.
Table 1
Top three MSO’s
Rank MSO | Basic Video Subscribers |
Comcast Cable | 24,182,000 |
Time Warner Cable Cox Communications | 13,069,000 5,328,304 |
Source: Cable: National Cable and Telecommunications Association
Cable companies face similar problems outlined in Taylor’s Principles of Management Science. The problems stem from labor unrest, poor public relations (PR), and above all trying to find cost effective ways to do business. The inability to manage the output of labor translates into a loss of customers. Cable industries have a history of labor problems in America. In some markets, cable companies are plagued with acquisitions of new markets in which the implementation of new technology does not go smoothly. Linda Haugsted interviewed Maggie Healy, assistant to the city manager and Healy stated,
“The New York City-based cable operator hired subcontractors to do the repair work, she said. The city official said field workers are required to give a consumer an explanatory letter when they enter private property to access easements. This was done and when homeowners challenged the strangers on their property, the workers were rude, according to Healy. Now, Time Warner is trying to correct mistakes, using its own technical crews.”
This is an example of labor unrest, poor public relations, and above all finding cost effective solutions to the cable industry correspondingly, Taylor’s Principles of Management Science.
Recommendation
In agreement with Taylor’s The Principles of Management Science, devising a method to measure the quality of works, subcontractors should have the opportunity for profit sharing. If subcontractors have an opportunity to purchase shares of the company, based on productivity, this could result in a measurable win-win scenario for both parties. Mark Zimmerman stated,
With this perceived safety, cable companies could gain an extra boost in capital. Subcontractors will also feel a since of ownership, security, and a sense of stability resulting in higher levels of productivity.
Conclusion
The cable industry has many social, economic, and political issues that shaped the modern business environment. As a result, there is a current need to manage cable networks including subcontractors to find the right balance of frugality, efficiency, and productivity. This process needs a means of performance measurement and improvements aimed at making the already successful better.
References
Drucker, P. F. (1992). Managing for the Future : The 1990s and Beyond. New York: Penguin Books USA, Inc.
Haugsted, L. (2007). Do Diligence: Time Warner Cable's acquisition of Adelphia Communications and Comcast operations in Los Angeles. 28, (17)(10), 2762.
Monday, June 15, 2009
Cover Story: Thinking Inside the Box
Friday, June 12, 2009
OnDemand Summit: Execs, Techs Take On VOD's Biggest Hurdles, Tout Innovations
Sunday, May 3, 2009
Glenn R. Jones - Free Market Fusion: Global Convergence of the Business and Social Models
The following are great examples of Mr. Jones discussing "Free Market Fusion" and its relevance to producing corporate leaders and the demands for affordable education:
Monday, April 27, 2009
Is Entrepreneurship in the Wireless Industry ALIVE? Part 2
Tuesday, April 14, 2009
The Communicators: Digital TV & WiFi Technology
Monday, April 6, 2009
Will You Accept the Charges?
1) A person calls a toll free number (1-800-Call-ATT) to place a call
2) The customer dials in the wireless subscriber and records his or her name.
3) The phone call is connected when the wireless subscriber accepts the call.
In an “Always On” culture, do I really want to accept calls from people that can’t even afford to call me? Most friends and family have cell phones or some sort of landline service and call me on their dime. On the surface it sounds like a great idea but under further scrutiny it left me some questions. With this feature, Can I set my preferences to allow collect calls from specific numbers? What about blocking telephone scammers like prisoners who are incarcerated and use collect call to conduct scams?
Here are some additional barriers to entry:
• Customers who use this feature have to remember the 1800 number
• International customers may find the process cumbersome
• Kids now have yet another way to connect to friends and run up MOM and DAD's cell phone bill (without Mom & Dad knowing)
• This service does not bind non AT&T customers to the cell phone service.
• Business customers have no need for such a feature
I would love to hear your opinion; Do you think this is a great idea? If a collect call was placed, “WILL YOU ACCEPT THE CHARGES?” As always, I appreciate your feedback.
Keep Achieving
NaShawn
Thursday, February 19, 2009
Is Entrepreneurship in the Wireless Industry ALIVE?
According to the Wall Street Journal, VP of Sprint, Anna Gomez was named Deputy Director of the National Telecommunications and Information Administration on Feb. 3. (click here for the full article) After that announcement, according to Maisie Ramsay, author of Wireless Weekly, “Telecom-related programs will get $7.2 billion under the economic stimulus bill set for President Barack Obama’s signature today, with $6.39 billion of those funds targeted at promoting broadband access in rural areas with little to no broadband access.”(Click here for the full article)
This is a clear “RED FLAG” that there is an opportunity here. I am always on the look out to develop new businesses but this may be a great challenge to identify a sound business model that can be deployed and compete with other wireless leaders. OK, it's time to stop writing, roll up my sleeves, and do some research. I will keep you posted on any new developments - so stay tuned for my next posting. As always, I welcome your feedback.
Keep Achieving
NaShawn
Thursday, January 15, 2009
Dr. Martin Luther King Day
King was the chief spokesman of the nonviolent civil rights movement, which successfully protested racial discrimination in federal and state law. He was assassinated in 1968.