Monday, April 18, 2011

Balance Scorecard for AT&T

It has been quite a while since I blogged but I have been very busy with my classes. In my financial management class, I had to develop a balanced scorecard. The balance scorecard developed by Harvard researchers Drs. Robert Kaplan (Harvard Business School) and David Norton. According to the Balance Scorecard Institute, “The balance scorecard is a strategic planning and management system that is used extensively in business and industry, government, and nonprofit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals. In this case, I used the status of the wireless battle over the iPhone between Verizon and AT&T to map out a strategy to beat the competition.

Here is a link to the final project: http://www.box.net/shared/go5bt9eqll

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